Sales Tales – Are you apologising for selling? (Ronan Kilroy FocalPoint)
Sorry to disturb you.
Sorry for taking up your time.
Did I interrupt you? I’m sorry.
Sorry for what?
I’ve been to hundreds of events over the years. And it amazes me how many people apologise to their audience, before they start speaking.
It is not uncommon to hear “sorry for boring you with this”.
“Hopefully I won’t put you to sleep”.
“I’ll try not to waste your time”.
“Sorry for talking about such a serious subject so early in the morning’”
The list is endless.
Why is this?
I believe it is a deep rooted fear of being seen to be “selling yourself”. God forbid if people think I’m selling myself or my business. They might not react well. They might be offended. They might be threatened.
Well I’m sorry. This is just rubbish. This is just in your mind. NOT THEIRS.
I absolutely believe 100% that people love being sold to. That is by people who have genuine belief in their product or service. Who have passion and commitment. And are sincere.
Are you in this bracket? If not well then, now we are getting to the root of why you are apologising. You don’t believe in your product. You don’t have undiminished pride in your service. You are kidding yourself.
If you have a great product or service then SELL with pride. SELL with joy. SELL with enthusiasm. Why? Because you are making someone’s life better! That can’t be a bad thing.
You are helping make more money
You are saving them money
You are helping them or their business become more effective
You are helping their business become more compliant
You are helping them make better decisions
Your are helping them gain a competitive advantage
You are helping them become more innovative
What are you helping them do? Do you really know?
Actions
Define how you are helping your prospects and customers clearly. Really clearly as this will motivate you and give you a sense of belief that by selling to them you are really helping them.
Helping is never something you apologise for. So NEVER apologise.
Take action now and watch your language. Be proud to sell. And sell with enthusiasm. You’ll get the results you need.
Best of luck.
Ronan
Ronan Kilroy Certified FocalPoint Business Coach
Profitability, Productivity, Possibility.
